ADI Predictstreet secures DAZN collaboration amid delayed integration

(AsiaGameHub) –   ADI Predictstreet has secured another major partnership in the sports industry, aligning with the global sports streaming service DAZN.

This follows the recent announcement that the Gibraltar-based prediction platform became FIFA’s official prediction market partner for the 2026 World Cup.

DAZN, headquartered in London, will incorporate ADI Predictstreet into its service to bolster its offering of live and on-demand sports, scores, news, betting, gaming, and FanZone features.

This agreement represents another alliance with a sports giant for ADI Predictstreet, coming just weeks after its formation. The platform itself experienced a hesitant launch last week, with all current markets showing $0 in wagers.

Notably, a “join the waitlist” prompt suggests the service may still be in a pre-launch or soft launch phase. The display of USD instead of Gibraltar’s GIP currency is also curious, as only Gibraltar residents are legally permitted to place bets. These factors may all point to an ongoing testing period before a full launch.

The company’s activities will be closely monitored in the coming months as it scales operations ahead of and during the 2026 World Cup.

According to DAZN, this partnership merges sports with prediction. ADI Predictstreet will provide interactive features and unique experiences linked to major sporting events.

The company stated that prediction will become an integral “native part of the fan experience,” allowing fans to interact with markets and gain probabilistic insights.

“DAZN is redefining sports entertainment by making it more immersive, interactive and connected for every fan,” said Shay Segev, Chief Executive Officer of DAZN Group.

“Partnering with ADI Predictstreet allows us to embed real‑time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments.

“With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.”

The World Cup will act as a “launchpad,” with the partnership covering DAZN’s entire portfolio. ADI Predictstreet is planned for subsequent rollout across other major leagues and events to increase engagement further.

ADI Predictstreet’s rocky start

These significant deals provide their own momentum for the prediction market. Although it just received its first license in Gibraltar last month, partnerships with FIFA and DAZN are likely to provide crucial exposure for its launch.

However, its rapid rise has attracted scrutiny. Questions have been raised about FIFA’s choice of partner, while investigative reports have highlighted past controversies involving CEO Dimitrios Psarrakis and Principal Council Member Ajay Hans Raj Bhatia, who was photographed with FIFA President Gianni Infantino at the partnership announcement.

Journalists have examined Psarrakis’ connection to the ‘Qatargate’ scandal, and Bhatia is reported to have been involved in insider trading, allegedly paying £130,000 to India’s Security & Exchange Board (SEBI) to settle charges.

In a statement to the Norwegian outlet Josimar, the company addressed criticism of Psarrakis: “Dimitrios has never been charged with any wrongdoing. Today, he remains a globally recognised blockchain expert and a speaker at top-tier universities, international organisations, as well as professional summits on FinTech, RegTech, Blockchain and the Digital Disruption of Banking and Financial Services around the globe.”

Given this series of events, ADI Predictstreet was destined for media attention. After a controversial beginning, the company will now be looking toward a more successful future.

Commenting on the deal, Psarrakis said: “This partnership marks a defining moment in how audiences will experience sport. By combining DAZN’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants.

“This is not just an evolution of engagement, it is the creation of a new category where technology, collective intelligence, and global events intersect at scale.”